Insight: Most consumers do not consider looking up a 7 Eleven for convenience unless its right in there face or close to where they are.

Concept: 7 Eleven- Always Open, Always Convenient .

Pain Point: The consumer market is unaware that 7 Eleven is open 24hrs due to the name representing it’s past hours.

7 Eleven INC. Campaign

Campaign Logo

Original Logo

Commercial representation of a conversation relaying the message that 7 Eleven is 24hrs.