CACTUS'S VISIONARY GOAL WAS TO CREATE AN AD CAMPAIGN THAT HAD A MAGAZINE-STYLE VIBE AND CAPTURED THE ESSENCE OF THE ARIZONA DESERT. 

THE CAMPAIGN WAS NAMED "CACTUS" DUE TO THE ACTUAL LEATHER USED FOR THE JACKET'S BACK AND JEANS' FLARE, WHICH IS KNOWN AS CACTUS LEATHER BY DESERTO. TO ENHANCE THE CACTUS THEME, A ZIGZAG STITCH WAS UTILIZED AROUND THE CACTUS TO PORTRAY A SPIKY FEEL, DEVIATING FROM THE TRADITIONAL STRAIGHT LINE STITCH.
 CACTUS. “THIS SH*T FEEL LIKE CALVIN”