This crime prevention ad offers a thought-provoking perspective on the notion of crime. It cleverly plays off the common saying "crime pays," but with a twist. Instead of endorsing crime, it acknowledges that engaging in criminal activities may result in incarceration, where individuals typically earn a minimal wage, symbolized by 33 cents an hour for labor. By presenting this stark reality, the ad aims to discourage criminal behavior and emphasize the negative consequences of crime.

Crime Pays Billboard Campaign

Insight: Individuals typically earn a minimal wage, symbolized by 33 cents an hour for labor.

Industry: Government, Crime Prevention Campaigns

Pain Point: Awareness to reality of making decisions that will lead you to incarceration.

Concept: Crime Pays, .33cents a Hour