Instagram Post

Pain Point: No solid identity or unique image, when compared to competitors brands.

Vitaminwater Instagram Campaign

Instagram Reel

Big Idea: Renew Your Focus EVERYDAY. Vitaminwater

Instagram Story

Concept: A Drink For Every Occasion.

Insight: Vitaminwater is a everyday healthy option, along with hitting the right price point for its consumers

The object of this campaign was to use an server as the lead point of creating an identity for this campaign. The server will initially be used to show that Vitamin water is indeed a drink for every occasion.

Future Campaigns will be able to use this marketing scheme by putting the servers hand in different environments also representing how this drink is for every occasion.